Ace ("we", "us", "our") is an AI visibility agency based in Nairobi, Kenya. We provide Generative Engine Optimization (GEO) services that help businesses be found, understood, and recommended by AI models such as ChatGPT, Claude, Gemini, Deepseek, Kimi, and Perplexity.
You can reach us at hello@ace.co.ke or on WhatsApp at +254 731 058 323.
These Terms of Service govern your use of our website at ace.co.ke and any services you purchase from us. By browsing the site, submitting a form, booking an AI Visibility Check, or engaging us for a campaign, you agree to these terms.
If you are agreeing on behalf of a company or other legal entity, you confirm that you have authority to bind that entity to these terms.
Our services include, but are not limited to:
The specific deliverables, timelines, and scope for any engagement will be set out in the proposal, invoice, or written confirmation we share with you. If there is a conflict between these terms and a signed proposal, the signed proposal prevails for that engagement.
Important: We cannot and do not guarantee specific rankings, citation rates, mention volumes, or recommendation outcomes in any AI model. AI systems are proprietary, change frequently, and are influenced by factors outside our control.
What we commit to is methodology and effort: that we will apply the process described on our site, publish the content and placements agreed in scope, and report honestly on what changed. Any projection, estimate, or example we share is illustrative and not a promise of results.
Improvement varies by industry, competition, your existing brand authority, and the target intent. We assess this during the research phase and set expectations in writing before a campaign begins.
To deliver our services we need timely cooperation from you. You agree to:
If you delay or fail to provide what we need, timelines may shift and we are not liable for resulting delays.
Fees are stated in Kenyan Shillings (KES) unless otherwise agreed. Prices shown on our website are indicative and may change; the price confirmed in your proposal or invoice is the price that applies to your engagement.
Unless otherwise agreed in writing:
Any applicable taxes, bank charges, or mobile money fees are your responsibility unless stated otherwise.
Because our work involves time, research, and third-party placements that cannot be reversed once delivered:
If you believe we have not delivered what was agreed, contact us first at hello@ace.co.ke. We will work in good faith to resolve it.
You retain ownership of your brand assets, logos, trademarks, proprietary data, and any materials you provide to us.
We retain ownership of our methodologies, frameworks, templates, internal tools, publisher network, and any know-how used to deliver our services. We also retain ownership of the underlying content we produce for placements unless your proposal explicitly assigns copyright to you.
Upon full payment, you receive a perpetual, non-exclusive licence to use the reports, recommendations, and deliverables we produce for you, for your internal business purposes. This licence does not extend to reselling our methodology or republishing our publisher network placements as your own.
Each party will keep the other's non-public information confidential and use it only for the purposes of the engagement. This does not apply to information that is public, was already known to the receiving party, or is required to be disclosed by law.
We will not disclose your identity as a client, or the specifics of your engagement, without your permission, except where required by law.
Our services involve interactions with third-party AI models, publishers, directories, review platforms, and hosting providers. We do not control these platforms. Their terms, availability, pricing, and behaviour may change without notice, and we are not responsible for their actions or omissions.
Where we place content on third-party surfaces, we do so under the terms those platforms set. If a platform removes content or changes its policies, we will inform you and, where reasonable, propose an alternative within the existing scope.
To the maximum extent permitted by Kenyan law:
Nothing in these terms excludes or limits liability that cannot be excluded or limited under applicable law.
Either party may terminate an engagement by written notice if the other party materially breaches these terms and does not cure the breach within 14 days of notice.
We may suspend or terminate services immediately if you ask us to do something unlawful or deceptive, or if continuing would put us in breach of a third-party platform's terms.
On termination, you remain liable for fees for work performed up to the termination date and for non-recoverable third-party costs already committed.
These terms are governed by the laws of Kenya. Any dispute arising out of or in connection with these terms or our services will be subject to the exclusive jurisdiction of the courts of Kenya.
Before pursuing formal proceedings, both parties agree to attempt to resolve the dispute in good faith through direct discussion.
We may update these terms from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Material changes will apply to new engagements only; existing engagements continue under the terms in force when they began, unless both parties agree otherwise in writing.
Continued use of our website after changes are posted constitutes acceptance of the updated terms.
Questions about these terms? Reach us at: